Privacy Policy
Effective Date: February 8, 2026 | Last Updated: February 8, 2026
1. INTRODUCTION
Zengroq LLC ("Umato," "we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you access or use the Umato platform, including our website, mobile applications, APIs, and related services (collectively, the "Service").
By using the Service, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree, you must not use the Service.
This Privacy Policy is incorporated into and governed by the Umato Terms of Service.
2. INFORMATION WE COLLECT
We collect information you provide directly and information collected automatically through your use of the Service.
2.1 Information You Provide
- Account registration details: email, display name, password
- Taste preferences: ratings and reviews of restaurants or dishes
- Profile information: including optional demographic data
- User feedback: corrections or other submissions
2.2 Information Collected Automatically
- Device information: device type, operating system, browser
- IP address and location data
- Usage data: interactions with the Service, search queries, features used
- Cookies and similar technologies: to improve Service performance and personalization
3. HOW WE USE YOUR INFORMATION
We use personal information to:
- Service Operations: Provide, operate, and maintain the Service
- Personalization: Personalize recommendations and rankings
- Analysis: Analyze trends, usage, and performance for product improvement
- Security: Detect, prevent, and address fraud, security issues, or prohibited activities
- Communications: Communicate with you about the Service, updates, or support inquiries
- Legal Compliance: Comply with legal obligations
Ownership and Derived Assets: Any aggregation, anonymization, or transformation of User Content, usage data, or publicly available information into datasets, machine learning models, or analytics is the exclusive property of Umato.
Legal Bases for Processing: Where required by applicable law, Umato processes personal information based on one or more of the following legal grounds: user consent, performance of a contract, legitimate interests in operating and improving the Service, and compliance with legal obligations.
4. SHARING AND DISCLOSURE
We do not sell personal information as defined under applicable privacy laws. We may share information with service providers or partners acting on our behalf, subject to contractual restrictions.
We may share information in the following circumstances:
- Service Providers and Partners: To provide and improve the Service
- Legal Compliance: When required by law, regulation, or legal process
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Protection of Rights: To enforce our Terms of Service, protect safety, security, or property
All shared data is subject to strict contractual or legal obligations to protect privacy and confidentiality.
5. COOKIES AND TRACKING
We use cookies and similar technologies to:
- Maintain your session and account
- Track usage patterns and performance metrics
- Improve recommendations and Service personalization
Note: You may disable cookies in your browser, but some features may not function properly.
6. DATA RETENTION
- Personal Information: We retain personal information as long as your Account exists or as needed to provide the Service.
- Derived Data: Aggregated or anonymized data that cannot reasonably be linked to an individual may be retained indefinitely for analytics, research, and product development.
- Account Deletion: Users may request account deactivation or deletion of personal information by contacting legal@umato.app, subject to verification and applicable legal obligations.
- Deactivation Limitations: Termination or deactivation requests do not affect derived or aggregated data used for analytics.
7. DATA SECURITY
We implement reasonable technical, administrative, and physical measures to protect information from unauthorized access, disclosure, alteration, or destruction.
Important: However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. INTERNATIONAL TRANSFERS
Your information may be processed and stored in the United States or other jurisdictions where Umato or its service providers operate. Where required by law, appropriate safeguards are applied.
9. YOUR PRIVACY RIGHTS
Depending on your jurisdiction:
- Access and Correction: You may access and update your account information.
- Data Deactivation/Deletion Requests: You may contact legal@umato.app to request deactivation or removal of personal data, subject to verification and applicable laws.
- Data Requests: Users in the EEA or other applicable regions may request information about personal data collected or request corrections.
- Cookies: You may opt out or adjust browser settings for cookies.
To exercise your rights, contact: legal@umato.app
10. CHILDREN'S PRIVACY
Age Restriction: The Service is not intended for children under 13, or under 16 in the EEA. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.
11. THIRD-PARTY LINKS AND SERVICES
Disclaimer: The Service may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. Please review their policies separately.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in practices, legal requirements, or Service features. Material changes will be communicated through the Service, in-app notification, or email. Continued use constitutes acceptance.
13. CONTACT INFORMATION
For questions, requests, or privacy inquiries, contact us at: legal@umato.app