How Umato Works

Umato is your personal taste assistant. It doesn't care about crowds, reviews, or popularity. It learns what you actually love.

Umato is also what we call our members. The name comes from the Japanese word umami and to for human, celebrating people who appreciate flavor and know what they want to eat.

Umatomo is your taste twin, someone who eats like you do. By understanding your Umatomo, Umato does the hard work and shows you what you are most likely to enjoy.

1

Create Your Taste Profile

Tell us a bit about your preferences across 8 taste categories such as spicy, sweet, savory, sour, and more. This gives Umato a starting point to understand your unique palate.

2

Share Experiences

Share your experience with dishes you have tried. The more experiences you share and the more genuine your feedback, the smarter Umato gets about your taste.

3

Meet Your Umatomo

Umato finds your taste twin, someone with similar preferences. After we know enough about your uniqueness, we look at what they loved and use it to guide your next great bite.

4

Get Recommendations You Will Actually Enjoy

Browse dishes that match your taste, including personalized recommendations at restaurants. As soon as your Umatomos share their great experiences, your recommendations update in real time. You can save items for later and see which dishes your Umatomos recommend.

5

Share Feedback After Your Dining Experience

After you try a dish, share your experience with Umato. Your genuine feedback improves the quality of future recommendations and keeps them up to date as your taste evolves. The more often you share experiences, the smarter Umato gets over time.

Ready to eat smarter?

Become a Umato and start discovering dishes made for your taste.